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Four Reasons Why The Power Platform Will Impact Businesses Into 2023

By Elantis on August 24, 2022

Over the last few years, Microsoft has continued to prove itself as a leader in the automation and low-code/no-code market through services like the Power Platform. In a perpetually evolving market, businesses have faced a long list of challenges regarding issues with sales, marketing, customer support, financial forecasts, and supply chain disruptions. Microsoft’s mission is to create solutions to these challenges through automation and low-code/no-code software will be of vital importance for years to come.

Microsoft recently commissioned a refresh of a Forrester impact study for Microsoft Business Applications, and the study forecasted that the 2023 impact of services like the Power Platform will provide businesses with a 25% growth rate, 39% gross margin increase, and a 102% growth in managed services.

With projected results like these, let’s look at four reasons why Microsoft’s automation and low-code/no-code solutions will continue to impact the business world in 2023 and beyond.

1. Automation and Low-Code/No-Code Services are Crucial to Businesses’ Future Success

In the modern age’s growing demand for data management and analysis, and hybrid work models, businesses are using Microsoft’s Power Platform to solve challenges with two main approaches:

  • Developing automation strategies with services such as Microsoft Live Agents, Power Apps, and Power Automate to help streamline workflows, boost employee productivity, limit supply-chain disruptions, and execute sales and marketing plans to enhance customer experience and support.
  • Adopting low-code/no-code software like Power Apps to help expand the potential of their employees’ abilities. Low-code/no-code software empowers more employees with app development capabilities, even with limited advanced knowledge of coding. This, in turn, lessens the burden put on IT support, as employees in all departments can develop low-code/no-code solutions.

2. Trusting the Numbers: Influential Businesses that Use Microsoft’s Power Platform

Millions of businesses around the world are optimizing their processes through Microsoft’s automation and low-code/no-code services. Although the quantity of businesses using these services is impressive enough, it is also important to note the quality of businesses using these services.

Recently, In the Microsoft Business Applications Summit, it was revealed that 97% of Fortune 500 companies are using Microsoft services like the Power Platform. This means elite organizations like Walmart, Coca-Cola, and HSBC trust the Power Platform to meet the growing demand to optimize processes.

These Fortune 500 companies will continue to influence the business world in their corresponding industries. In many cases, these companies have been around for decades. Since these companies will continue to impact the business world, this is a major indication of the lasting impact of Microsoft’s automation and low-code/no-code services.

3. Automation Will Continue to Enhance Customer Support

With customer-focused automation services like Microsoft Live Agents, custom chat bots are able to automate customer services with respect to marketing and sales in order to get your customers to “yes” faster. Through AI-infused sales automation, your employees will receive real-time feedback to help enhance the efficiency of their tasks while also optimizing their customer experiences.

4. Low-code/No-Code, and the Urgent Demand for Citizen Development

There is currently a crisis in the world of in-house application development. There is currently a downfall of professional developers in the business world, and The International Data Corporation (IDC) predicts that this number of professional developers will decrease by 4 million by 2025.

However, when considering the potential of low-code/no-code software like Power Apps and Power Automate, businesses are now able to focus on citizen development or, in other words, allowing employees to create application solutions on their own. By using tools like Power Apps and Power Automate, businesses are able to expand their pool of application developers to employees without in-depth coding knowledge.

As a certified Microsoft Gold Partner, Elantis is dedicated to helping you optimize your automation and low-code/no-code processes through the Microsoft Power Platform. Whether you are an organization looking to begin your implementation of the Power Platform, or you are looking to continue to grow your return on investment, our team of Microsoft experts can help you achieve your low-code/no-code automation goals.

Contact us today to make sure you take advantage of the potential of Microsoft’s Power Platform.

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